SEMDirector and Omniture Join Forces to Optimize Complex Search Marketing Campaigns
SEMDirector, Inc., the leading provider of enterprise search analytics software and Omniture , a leading provider of online business optimization software, jointly announced today the formation of an alliance to provide a select portfolio of integrated software solutions. Under the terms of this agreement, the two companies will work together to extend the integration between Omniture's Web analytics products and SEMDirector's enterprise search analytics solutions. The integration between these two product suites provides global, distributed organizations with unparalleled visibility, actionable metrics and robust functionality to manage and optimize all facets of search engine marketing across the entire enterprise. As part of this new alliance, SEMDirector also announced its participation in Omniture's accreditation and certification programs for technology and sales.
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